WEBAR
AI
SPATIAL COMMERCE
DIGITAL TWINS
AUTOMATION
GAME SYSTEMS

WE DON'T BUILD WEBSITES.
WE ENGINEER EXPERIENCES.

Born in Morocco. Built for the future. ARTEC Reality merges immersive technology, AI automation, and spatial commerce.

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Walid Lahbabi - Experience Architect
WL.01 // EXPERIENCE ARCHITECT
Product Vision
Immersive UX
Spatial Commerce

WALID LAHBABI

Co-Founder — Product Vision & Immersive Experience Architecture

Focused on customer experience innovation, immersive commerce, digital product strategy, and digital transformation. Walid imagines how physical businesses evolve into interactive digital ecosystems.

Marouane El Harzli - Systems Architect
MH.02 // SYSTEMS ARCHITECT
AI Systems
Automation
Digital Twins

MAROUANE EL HARZLI

Co-Founder — AI Systems, Automation & Spatial Technology

Architect of intelligent systems, AI workflows, automation ecosystems, WebAR experiences, digital twin commerce, and immersive backend infrastructure. Marouane engineers the invisible intelligence behind immersive products.

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03 / THE GENESIS

FROM MOROCCO TO THE NEXT DIGITAL FRONTIER

ARTEC Reality started with a simple obsession: Why should digital experiences feel flat, cold, and forgettable?

While most agencies focused on conventional websites, dashboards, and generic marketing tools, we saw something bigger. A future where customers could preview food in AR before ordering, try fashion virtually in real time, explore real estate remotely in immersive 3D, and reserve tables directly inside digital twins.

What began as experimentation between two founders evolved into a mission: Build the future of customer interaction from Morocco.

“We don’t just deliver websites. We engineer digital experiences people remember.”
04 / THE JOURNEY

EVOLUTION TIMELINE

2023
THE IDEA
Questioning flat digital experiences.
2023
PROTOTYPES
Building WebGL, tracking, and AR tests.
2024
IMMERSIVE DEMOS
Real-time 3D product previews.
2024
CLIENTS
First WebAR and interactive client deployments.
2025
AI SYSTEMS
AI workflows, CRM, booking, and WhatsApp automation.
2025
SPATIAL COMMERCE
Interactive digital twins with booking layers.
2026+
GLOBAL VISION
Exporting Moroccan immersive technology internationally.
05 / TECHNOLOGY MATRIX

SERVICES CONSTELLATION

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